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Profit360™ · advisory framework

A clearer route from finance insight to action.

Profit360™ brings finance, tax, cash, performance, growth, risk, digital capability and value into one practical discussion—focused on the decision in front of the business.

AT&F advisory discussion around finance and performance

No generic score: focus starts with the question that matters now.

No black box: assumptions, sources and open questions are made visible.

No promised result: scope and outcomes depend on the facts.

The purpose

Move from information to an owned next step.

A leadership team can have plenty of reports and still lack clarity about what to do next. Profit360™ helps connect the information to the question, the decision and the people who need to act.

Start with the decision

A review is anchored to the question leadership needs to answer—not a generic finance scorecard.

Connect the drivers

Finance information becomes more useful when cash, tax, operations, risk and growth dependencies are considered together.

Turn insight into ownership

The practical output is a prioritised route forward: questions, owners, evidence needs and agreed next actions.

The eight areas

One connected financial picture.

The framework does not treat every area as equally urgent. It helps leadership identify which lenses need attention for the decision at hand.

01

Tax

Business structure, credits and tax planning opportunities.

02

Finance

How your books are closed and how your numbers are reported.

03

Performance

Profitability by product, client, team and location.

04

Cash

Where cash moves through your business and where it is tied up.

05

Growth

Budgets, forecasts and models for growth and funding decisions.

06

Risk

Controls and compliance deadlines.

07

Digital

Finance systems and manual work that could be automated.

08

Value

What drives value ahead of a raise, sale or succession.

How a review moves

Four steps from a question to a practical plan.

  1. 01

    Frame the question

    Clarify the decision, deadline, stakeholders, current information and the outcome a useful review should support.

  2. 02

    Look across the relevant areas

    Focus the eight lenses on the facts, dependencies, strengths and gaps that matter to that particular question.

  3. 03

    Prioritise the next actions

    Separate immediate decisions from information that needs testing, work that needs scoping and improvements that can be sequenced.

  4. 04

    Agree the route forward

    Translate the agreed priorities into a practical workplan with clear ownership, timing and independence considerations.

What a useful output contains

Clarity you can put to work.

The agreed work product reflects the scope. The intention is not a generic dashboard, but a usable decision record and clear route forward.

The agreed business question and decision context
Observations linked to the relevant records, assumptions or operating drivers
Open questions and dependencies that need additional evidence or specialist input
Prioritised next actions, owners and a practical follow-up rhythm

Common questions

Before you begin.

Is Profit360™ a separate advisory engagement?+

Yes. Profit360™ is scoped around the questions a business needs to answer. The purpose, information needs, responsibilities, deliverables and timing are agreed before work begins.

Do I need to be an existing AT&F client?+

No. The appropriate starting point depends on the question, the records available, the timing and whether the work is appropriate for the circumstances.

Can audit or assurance clients use Profit360™?+

Any proposed advisory work is considered in light of relevant independence requirements. Some services may not be available, or may need to be scoped differently, for assurance clients.

Does the framework promise savings, growth or a specific outcome?+

No. Observations and recommendations depend on the facts, records, scope and professional considerations. Profit360™ helps make the next decision clearer; it does not guarantee a financial result.

Choose a starting point

Use the check, or talk through the decision.

The self-assessment is private and browser-only. A scoped advisory conversation is the next step when you need a tailored view of the facts.

Book a free call to get a quote